PRODUCT MARKETING MANAGER – EDTECH / SaaS
Up to £45,000 Per Annum
Manchester City Centre / Remote (Flexible working options)
Our client is an award-winning Tech Scale-up in the heart of Manchester City Centre, who is currently on a journey of rapid growth due to continued success of their innovative educational software platform, which is enabling the next generation of young people to learn whilst giving them the tools to shape their own future and realise their full potential.
The business has won many awards for both its products and its people including CIPD People Management and many Best Companies awards.
ABOUT THE ROLE:
Due to continued success of their current Saas Products and expansion of new products and markets they are looking for a Product Marketing Manager to join them on a permanent basis. This is a brand-new role to the business with a huge amount of autonomy, trust and no micromanagement. For anybody looking to work within this type of environment, for an awesome business who allows you to really take responsibility and become the face of your role, this is it !
As the Product Marketing Manager, you will be defining and leading on product marketing strategy as they continue to develop new products and bring them to market. You will have extensive product marketing experience, ideally in a SaaS / EdTech business.
DAY TO DAY DUTIES:
Be responsible for competitive differentiation, positioning, messaging, naming, and branding, customer communications and products launches.
Know your customers inside out and know how to translate what you do into their language.
Collaborate with your Product Managers to make sure the business is building the right products for the right market and deliver go-to-market strategies.
Understand the competitive landscape in order to position the business’s products well and create demand.
Bring products and messaging to life to raise your profile and grow brand awareness.
Ensure products have a shorter sales cycle and generate higher revenue.
Understand the products value proposition and turning that information into compelling messages for customers, prospects, and external audiences.
Work collaboratively with the Product and UX teams to build on their research and truly understand your customer’s needs, as well as looking ahead to research new potential markets and audiences.
Own the ‘Go-to-market’ strategy for each of the new Products, identifying target sectors/industries and market use cases for each territory.
Make smart data-driven decisions by utilising analytics.IDEALLY YOU WILL:
Be dynamic, market focused, and comfortable with both technical and business concepts.
Have experience working for a company that is pushing for growth and be comfortable evolving and learning to support this.
Are skilled in simplifying messaging and translating complex technical specs into engaging messaging.
Are a brilliant communicator, with experience working with product teams to coordinate all elements when launching new products.
Have excellent presentation skills and feel confident addressing large groups of people.
Create effective working relationships with people at all levels, with the ability to identify and work with key decision makers.
Ideally have some experience within the education software landscape.
Be able to work under pressure, and within a changing business environment.
Have excellent time management and organisational skills to oversee high level project delivery.
Can travel across customer sites and to seminars and events nationally to keep abreast of relevant news and research.BENEFITS:
Up to £45,000 Per Annum
Exciting development opportunities
Unlimited training and personal development
25 Days Holiday (plus bank) + an additional days’ holiday for each year of service
Mental Health & Well-being support
Annual company trips
Fabulous city centre offices
Dedicated community & charity days – give back to your local community, volunteer or do something you feel passionate aboutProduct Marketing, Product Marketing Assistant, Product Manager, Product Owner, Marketing Manager, Head of Marketing, Marketing Owner, Marketing Assistant, Saas Marketing, Education Marketing
This Product Marketing Manager vacancy is being handled by Langham Recruitment Ltd. Langham Recruitment Ltd acts as an employment agency and is registered in England and Wales (reg (phone number removed))
Offerd Salary0- £15,000