As Digital Marketing Manager you are responsible for performance marketing across the JLA Group. The successful candidate will be stepping into a highly commercial B2B environment with a focus on growth. We are looking for someone to own day to day digital omnichannel across social, paid ads & PPC, SEO and website content optimisation, ongoing campaign effectivness reporting and analytical frameworks & KPIs, from strategy through to hands on execution and delivery.
We’re looking for an ambitious and passionate marketer with a great track record to help accelerate our growth. This is a pivotal role for a creative, technical, data-savvy marketing professional. You’ll work closely with our Marketing and wider Data and Insights team to launch and refine customer acquisition campaigns. You should have a background in customer acquisition and must know the key performance media channels inside out and have experience of senior stakeholder management, communications and influencing key decision makers will be paramount.
·Plan and execute all digital marketing, including SEO/SEM, PPC, Paid Social, lead generation and other test channels through agencies or internal teams.
·Measure and report performance of all digital marketing campaigns, and assess against goals (traffic, CVR, CPA and Cost per order).
·Support annual and monthly planning cycles with robust recommendations based on insight and ambition.
·Work with external agencies and internal teams to manage in month planning and forecasting across digital and offline channels.
·Report weekly and monthly on campaign performance, insight, and channel level activity.
·Regularly review competitor activity and deliver a competitive advantage through targeting, creative and channel mix.
·Identify trends and insights in digital marketing and use these to optimise spend and performance.
·Develop new and creative growth strategies including digital partnerships.
·Manage and optimise creative messaging by channel and demographic.
·Use a range of analytics tools to evaluate end-to-end customer experience across multiple channels and customer touch points.
·Management and measurement of digital and website performance against agreed KPIs (page load, bounce rate, time on site etc).
·Work closely with internal and external web development team on implementing improvements at a micro and macro level.
·Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Work closely with marketing colleagues and agencies to maximise the reach and efficiency of all marketing campaigns
Manchester, Greater Manchester
Offerd Salary0- £15,000